12-26 23:26:40 浏览次数:615次 栏目:高三英语教案
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Main ideas |
Key words or points |
1. |
Ads can be found almost everywhere. |
1. TV, radio, Internet, newspaper, posters 2. hand in hand with the development of media |
2 |
People react to advertisements in different ways. |
1. defenders, useful, entertaining, make informed choices 2. critics, accuse, mislead |
3 |
The basic principle of advertisements is to influence customers' choices |
1. introduce brand, associate products with our needs 2. get message across 3. appeal to customers' emotions |
4 |
Ads help companies and customers in a variety of ways. |
1. frequent ads increase sales, reduce the prices 2. choose among the available products 3. make the right choices |
5 |
The most important function of advertising is to introduce new products. |
1. truthful, information, help, decide 2. compare, features, functions and costs 3. deal with, arguments |
6 |
Governments and other organizations use ads to make people aware of government policies and social problems. |
1. campaigns, aware, social problems, government policies 2. name their spokesman or spokeswoman 3. spread knowledge, change attitudes, improve society |
7 |
Customers should be careful of illegal ads. |
1. keep an eye out for "hidden information" 2. show pictures that are partly tree or changed 3. "bait-and-switch" ads |
8 |
Customers should learn to protect themselves from false ads and make smart choices. |
1. good ads, introduce products, increase sales 2. accurate, average, right product, best price 3. distinguish between fiction and facts 4. analyze ads, protect ... from false ads |
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