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高三英语上学期Unit 5 Getting the Message第一、二课时教案-高三英语教案,
Unit 5 Getting the Message
The First and Second Period
Teaching aims:
Help the students learn how to evaluate the advantages and disadvantages of ads and protect themselves from misleading ads.
Teaching important points
HOW to evaluate advertising and advertisements．
Teaching difficult points
The definition, principle and functions of advertising.
Teaching methods
1．Skimming method；
2．Task-based method；
3．Discussion method．
Teaching aids
A computer, a project and some pictures．
Teaching procedures & ways
Step I 1. Greetings
2. Lead-in
T: Dear class, have you ever noticed we are living in a world of advertisements? Wherever we are, we can find different forms of ads in newspapers, magazines, over the radio, on TV, on the buses and so on. Then would you like to know how to make an advertisement? What their functions are? And what attitude should we have towards advertising and advertisements? Today let’s come to ADVERTISING.
Step II Pre-reading
1. Work in pairs and fill in the chart
This part is to get the students prepared for the theme reading by listing advantages and disadvantages of ads.
T: Now please look at Pre-reading, Part 1. Read the instructions and try to think up more creative ideas for this topic. Share it with your partners after you finish it.
Suggested answers:
|
Advantages<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> |
Disadvantages |
|
1. Provide information about latest products. |
1. Mislead customers or cheat them of money. |
|
2. Increase sales by repeated advertising. |
2. Give false or incorrect information. |
|
3. Cut costs of newspapers and make them cheaper. |
3. Take too much time or space on TV or newspapers. |
|
4. Make the public aware of social problems. |
4. Raise the price of products. |
|
… |
… |
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，高三英语上学期Unit 5 Getting the Message第一、二课时教案-高三英语教案
